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About Frederick's of Hollywood

Since 1946, Frederick's of Hollywood has been an iconic pioneer in the fashion industry, revolutionizing the world of intimate apparel with bold and glamorous designs. We continue to celebrate the art of seduction by providing high-quality, trend-setting lingerie and apparel that empowers individuals to embrace their confidence.

Our Mission

Our mission is to inspire confidence and celebrate individuality through provocative, sophisticated, and innovative fashion that honors our legendary heritage.